The Effect of Climax and Anticlimax Order of Presentation on Memory

The Effect of Climax and Anticlimax Order of Presentation on Memory

The question whether the order in which the mixed sizes were presented to the subject had any effect upon the memorability of the series. "If a firm advertises four times with mixed sizes of advertisements, is it more effective upon memory to present the larger-sized advertisements at the begin...

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Veröffentlicht in:Journal of applied psychology 1920-12, Vol.4 (4), p.330-338
1. Verfasser: Adams, H. F
Format: Artikel
Sprache:eng
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Advertising
Cognitive Processes
Human
Memory
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description The question whether the order in which the mixed sizes were presented to the subject had any effect upon the memorability of the series. "If a firm advertises four times with mixed sizes of advertisements, is it more effective upon memory to present the larger-sized advertisements at the beginning or end of the series?"Dummies were prepared and used by 463 subjects. It is concluded that the anti-climax order is more effective than the climax order. From Psych Bulletin 18:06:00365.
doi_str_mv 10.1037/h0070006
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identifier ISSN: 0021-9010
ispartof Journal of applied psychology, 1920-12, Vol.4 (4), p.330-338
issn 0021-9010
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source EBSCOhost APA PsycARTICLES; Periodicals Index Online
subjects Advertising
Cognitive Processes
Human
Memory
title The Effect of Climax and Anticlimax Order of Presentation on Memory
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