The Effect of Climax and Anticlimax Order of Presentation on Memory

The question whether the order in which the mixed sizes were presented to the subject had any effect upon the memorability of the series. "If a firm advertises four times with mixed sizes of advertisements, is it more effective upon memory to present the larger-sized advertisements at the beginning or end of the series?"Dummies were prepared and used by 463 subjects. It is concluded that the anti-climax order is more effective than the climax order. From Psych Bulletin 18:06:00365.