Why not re-christen the 'psycho-galvanic reflex'?

The objections raised against the term are (1) that it covers a large number of studies which do not investigate the same phenomena, (2) that the many diverse techniques used require specific descriptive terms, and (3) that the "psychogalvanic reflex" is non-psychic, only at times galvanic, and probably not reflex. The author suggests the term "electro-bio-chemical response" as a substitute.