Analysis of human resource management in building a sustainable competitive advantage of the herbal medicine industry

Jamu is a traditional herbal drink from Indonesia, and Madura is known for its high-quality herbal products. Madura’s herbal products are recognized for their effectiveness both regionally and internationally. One of Madura’s most significant obstacles to developing the herbal industry is the lack of Government role in training and assisting herbal industry actors and resources. Therefore, the research objective of this study was to analyze the management of human resources in building the competitive advantage of the Madurese herbal industry, especially in the Pamekasan area, which was the most extensive herbal medicine-producing area. This research used a systematic literature review to identify, study, evaluate, and interpret a phenomenon. The process for this research was based on five steps: selecting, reviewing, and quality assessment of the reviewed literature. The results showed that the management of human resources in the Madurese herbal industry has begun to form through associations, and there were developments in the innovation of herbal products. Furthermore, several strategies can be applied to create a competitive advantage, including increasing promotion and market share, human resources through training and mentoring, legality and licensing, packaging and product innovation, technology use, and expanding cooperation partners.