An Innovative Method of Teaching English for Hospitality: A Case in Bali Tourism College, Indonesia

Teaching English for Specific Purposes (ESP) is different from teaching General English. This research aimed to demonstrate the existence of innovation in English learning strategy, called the ASRI method, as a proposed method for teaching ESP at tourism colleges. This method is a combination of Aim-Sequence-Role-Interaction (ASRI) components that can be used to promote the students’ awareness of using the appropriate language functions and improve their fluency in business-like communication. This R&D research applied the Exploratory Mixed Method which followed Logan’s model design, focusing on three stages, including problem determination, design, and development. This research was carried out at a tourism college in Bali. The subjects who were involved in the preliminary test of the ASRI method were 60 college students. Determination of the research subject used purposive sampling. The data collection tools utilized in the preliminary field test were scoring rubrics. The analysis techniques applied to analyze the data were both descriptive quantitative and qualitative. The research results show that students’ learning outcomes have increased significantly by 81% due to the implementation of the ASRI method in studying ESP. Therefore, this model is worthy of being proposed as an innovative method for teaching ESP in tourism universities.