Improving Tourism Village Quality through the Development of the Geotrail in Genggelang Village, Rinjani-Lombok UGGp. Area

Rinjani-Lombok UGGp has a geological heritage in the form of traces of the Samalas Eruption in 1257, which are dispersed among 22 geological sites. One of them is the Waterfall in Gangga Geosite at Genggelang Village, which is part of the geopark’s main geotrail namely ‘Rinjani Cultural Landscape’. Genggelang itself is one of 99 tourism villages in West Nusa Tenggara Province, where the geosite is the main attraction. This tourism village was actually being developed to become a sustainable tourism village. Unfortunately, the earthquake in 2018 had a tremendous impact on North Lombok Regency, including Genggelang Village. In addition to the loss of lives and property, the earthquake had enormous losses economic impact, particularly on North Lombok’s tourism industry. Tourism in this village has yet to revive, thus innovative efforts are required to market Genggelang as an attractive tourism destination. One of the initiatives made is to integrate village’s potential, including its primary geotourism attractions and create an interesting geotrail. This geotrail can serve as the foundation for developing geotour packages and action plans for tourism development. The methods employed include focus group discussion, in-depth interviews with Genggelang figures and field surveys. According to the findings of the study, there are eleven appropriate key attractions for usage in the geotrail. The main attractions include geological features, biodiversities and prominent community culture. Some of them include Waterfall in Gangga Geosite, coffee and chocolate, and the village museum. The SWOT analysis reveals that Genggelang has a broad village potential, some of which have been highly valued nationally. Furthermore, the village’s proximity to 3 Gili and located in the geopark area provide opportunities for further development. However, human resources and the threat of disasters are the most pressing issues in Genggelang. So, the construction of this geotrail must be followed by the implementation of short and long-term action plans. This action plan necessitates the participation of relevant stakeholders.