DETERMINANTS IN CHOOSING THE ADMINISTRATION COURSE: A STUDY AT UNIVERSIDADE FEDERAL DO AMAZONAS

Purpose: We aim to investigate the factors influencing business students' career/course choices at the Universidade Federal do Amazonas (UFAM). Methodology: The study employs a set of structural regressions to analyze data from 512 students, examining the real motivations behind their course choices. Findings: The results reveal that internal factors, such as personal interests, growth opportunities, work environment, and career expectations, as well as sociodemographic factors, are determinants in choosing the Business course. Contrary to empirical findings, external, interpersonal, and institutional factors did not show statistical significance. Originality: The study's originality lies in its combination of different course-choice perspectives, providing a comprehensive understanding of student motivations in the Amazon region. The findings can empower educational policymakers and support program administrators with the knowledge to improve the career guidance and professional development of students in the region.