The Influence of Online Marketing and Its Impact on Business in Post-Covid-19: Sabah Tourism Industry
Originality/value: This research highlights the critical factors that influence online marketing usage and its impact on business performance in the Sabah Tourism Industry post-Covid-19, providing valuable insights for industry players to enhance their marketing strategies.
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| Veröffentlicht in: | Global business and management research 2024-07, Vol.16 (3S), p.308-320 |
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| container_end_page | 320 |
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| container_issue | 3S |
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| container_title | Global business and management research |
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| creator | Patrick, Zurina Tanakinjal, Geoffrey Harvey Gugkang, Alesia Sigang Wei, Andrew Saw Tek |
| description | Originality/value: This research highlights the critical factors that influence online marketing usage and its impact on business performance in the Sabah Tourism Industry post-Covid-19, providing valuable insights for industry players to enhance their marketing strategies. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1947-5667 |
| ispartof | Global business and management research, 2024-07, Vol.16 (3S), p.308-320 |
| issn | 1947-5667 1947-5667 |
| language | eng |
| recordid | cdi_proquest_journals_3134898697 |
| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Business Source Complete |
| subjects | COVID-19 Cultural heritage Customers Digital marketing Economic development Economic growth GDP Gross Domestic Product International economic relations Internet marketing Market strategy Pandemics Sales promotions Small & medium sized enterprises-SME Social media State government Tourism Tourist attractions Transportation services Travel industry |
| title | The Influence of Online Marketing and Its Impact on Business in Post-Covid-19: Sabah Tourism Industry |
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