The Influence of Online Marketing and Its Impact on Business in Post-Covid-19: Sabah Tourism Industry

The Influence of Online Marketing and Its Impact on Business in Post-Covid-19: Sabah Tourism Industry

Originality/value: This research highlights the critical factors that influence online marketing usage and its impact on business performance in the Sabah Tourism Industry post-Covid-19, providing valuable insights for industry players to enhance their marketing strategies.

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Veröffentlicht in:Global business and management research 2024-07, Vol.16 (3S), p.308-320
Hauptverfasser: Patrick, Zurina, Tanakinjal, Geoffrey Harvey, Gugkang, Alesia Sigang, Wei, Andrew Saw Tek
Format: Artikel
Sprache:eng
Schlagworte:
COVID-19
Cultural heritage
Customers
Digital marketing
Economic development
Economic growth
GDP
Gross Domestic Product
International economic relations
Internet marketing
Market strategy
Pandemics
Sales promotions
Small & medium sized enterprises-SME
Social media
State government
Tourism
Tourist attractions
Transportation services
Travel industry
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Zusammenfassung:Originality/value: This research highlights the critical factors that influence online marketing usage and its impact on business performance in the Sabah Tourism Industry post-Covid-19, providing valuable insights for industry players to enhance their marketing strategies.
ISSN:1947-5667
1947-5667