Increasing Non-Donors' Willingness to Donate Blood: Barriers and Facilitators

Highlights: This paper is part of an ongoing study that aims to increase non-donors' willingness to donate blood by addressing barriers and facilitators influencing blood donation. This study will involve two (2) phases of data collection. The first data collection will involve the conduct of focus groups with the aim of exploring barriers and facilitators in blood donation among non-donors to develop items for the survey questionnaire development. Then, 300 young adults among non-donors will be invited to participate in the study survey. By analysing behaviour of non-donors in terms of their barriers and facilitators in blood donation, specific campaign program can be recommended to increase participation among non-donors in blood donation.