Assessing the Impact of Bjørnis the Fire Bear: A Study on Fire Safety in Norwegian Households

The present research explores the influence of Bjørnis the Fire Bear on residential fire safety in Norway. Our survey, comprising 1275 participants, reveals that Bjørnis spurred the adoption of 5181 fire safety measures among the respondents, averaging 4.1 measures per household. The data suggests a positive association between exposure to Bjørnis and an increased number of safety measures implemented. These results highlight Bjørnis’ efficiency in fostering awareness about fire safety, potentially serving as a model for introducing or sustaining similar mascots and initiatives on a global scale.