Enhancing Tourist Well-Being in Jilin Province: The Roles of Eco-Friendly Engagement and Digital Infrastructure

This study fills a research gap by examining how tourist participation, well-being, eco-friendly engagement, and digital infrastructure affect tourism results. We assessed 3692 tourists in Jilin Province, China, using structural equation modeling. We found that tourist participation is directly associated with tourist well-being, and eco-friendly engagement positively mediates tourist participation and tourist well-being. Furthermore, digital infrastructure moderates tourist participation and tourist well-being. Key findings reveal that actively participating in tourism activities considerably increases visitor well-being. Furthermore, eco-friendly behaviors and digital infrastructure may improve tourist well-being and overall experience. These findings may influence many tourist features in the Jilin Province of China. Tourism management should first provide a range of fun and engaging activities to boost tourist well-being. Second, promoting sustainable practices protects the environment and improves visitors’ quality of life. Third, digital infrastructure expenditures support these activities and enhance visitor pleasure. Policymakers should prioritize sustainable tourism. They should employ digital technologies to promote sustainability and improve services. Addressing these concerns may strengthen the country’s economy, sustainable development, and tourism. This study enhances tourist well-being theory by adding eco-friendly interaction, digital infrastructure, and visitor participation. It illuminates the importance of technology, sustainability, and active involvement in producing enjoyable tourist experiences.