Peddlers (grocery mobile sellers) as a new perspective to improve transport sustainability (Case research: Jakarta city)

Shopping for groceries in Jakarta is generally conducted and dominated by women than men, although there is no difference between the two in terms of vehicle kilo meters travelled. The characteristics of people’s shopping trips in Jakarta are generally conducted from home on weekends, namely Saturday and Sunday, where Sunday is most often done. The majority of shoppers visit the same shopping location as their residence. Grocery shopping trips in Jakarta rely heavily on the use of private transportation, especially motorcycles. Shoppers also always travel with other people, whether the companion is responsible for driving the vehicle or helping the buyer transport groceries. Ordinal logistic regression analysis shows that several factors contribute to the VKT for grocery shopping trips in Jakarta, including monthly income, driving license ownership, main transportation, travel time to bus stops, travel time for grocery shopping trips, travel costs, and accompanied trips. Peddlers as shopping locations will generate significantly less VKT than when shoppers visit traditional markets or modern markets. Reducing travel/vehicle mileage to shopping locations contributes to a large part of reducing greenhouse gas emissions from household travel. Shoppers who buy their groceries from peddlers will reduce their VKT which will have an impact on the resulting vehicle emissions.