Enhancing the Effectiveness of Digital Museum Services: Through a Study of Perceived Value Theory

The convenience and virtualization of digital technology applications have changed people’s experience. With the improvement of digital museum service levels, whether there are significant differences in the impact of various dimensions of tourist perceived value, and whether the increasing trend of tourist perceived value will change, is the main research content of this article. The empirical process is based on information about Chinese museum tourists, and I use principal component analysis, multiple regression, group comparison, and quantile regression to examine the impact of digital services on perceived value. The results show that digital museum services have a positive effect on overall tourist perceived value and each dimension of perceived value, although the degree of impact varies. Furthermore, it is found that some of the traditional public services in museums influence the strength of the role of digital services, as well as the impact of digital services changes as the tourist perceived value increases. This research helps managers to understand the differential impact of digital museum services on tourist perceived value, and provides managers with a reference for improving the effectiveness of digital museum services and enhancing tourist experience.