Sustainability meets metaverse: A conceptual framework of sustainable dimensions of the metaverse

The rise of the metaverse brings about a host of changes for consumers, impacting various aspects of their online experiences, personal and professional relationships, and overall welfare. Consumers are increasingly mindful of sustainability in their online and offline activities. Thus, users will become aware of sustainable solutions for their virtual engagement. Additionally, there is growing pressure on consumers, corporations, and governments to adopt sustainable practices due to mounting concerns about climate change. The United Nations has responded to these concerns by setting Sustainable Development Goals. In this context, our research combines these goals with the dimensions of the metaverse, leading to the identification of the Sustainable Dimensions of the Metaverse. In the context of research and practice implications, we illustrate how the proposed framework can be harnessed to promote a more sustainable future for society. Ultimately, we urge all stakeholders involved in the metaverse to integrate sustainability considerations from the outset of its development. Addressing sustainability concerns retroactively may present challenges and prove to be substantially more complex and resource‐intensive.