An entangled memoryscape: Holocaust memory on social media

Within Holocaust studies, there has been an increasingly uncritical acceptance that by engaging with social media, Holocaust memory has shifted from the ‘era of the witness’ to the ‘era of the user’ (Hogervorst 2020). This paper starts by problematising this proposition. This claim to a paradigmatic shift implies that (1) the user somehow replaces the witness as an authority of memory, which neglects the wealth of digital recordings of witnesses now circulating in digital spaces and (2) agency online is solely human-centric, a position that ignores the complex negotiations between corporations, individuals, and computational logics that shape our digital experiences. This article proposes instead that we take a posthumanist approach to understanding Holocaust memory on, and with, social media. Adapting Barad's (2007) work on entanglement to memory studies, we analyse two case studies on TikTok: the #WeRemember campaign and the docuseries How To: Never Forget to demonstrate: (1) the usefulness of reading Holocaust memory on social media through the lens of entanglement which offers a methodology that accounts for the complex network of human and non-human actants involved in the production of this phenomenon which are simultaneously being shaped by it. (2) That professional memory institutions and organisations are increasingly acknowledging the use of social media for the sake of Holocaust memory. Nevertheless, we observe that in practice the significance of technical actancy is still undervalued in this context.