It’s on Victims: A Critical Discourse Analysis of U.S. College Sexual Assault Risk Reduction Strategies

Institutions of higher education (IHEs) often disseminate risk reduction strategies intended to reduce sexual assault victimization and/or perpetration. This research examined the content and context of publicly available risk reduction strategies offered by a nationally representative sample of 4-year IHEs in the United States ( N = 242; public and private not-for-profit institutions, Historically Black Colleges and Universities, and Tribal institutions). We identified strategies for 102 (42%) IHEs. Using a sociocognitive approach to critical discourse analysis, we examined the specific messages conveyed via IHE risk reduction strategies, how larger sociocultural discourses and power structures were reproduced or reinforced, and the potential implications for readers (i.e., university students). Nearly all IHEs directed their strategies toward potential victims. These strategies were broad in scope, imploring behavioral modification and restriction (e.g., never be alone), and requiring specific responses to sexual assault (e.g., physical resistance). Fewer IHEs directed their strategies toward potential perpetrators; these strategies were narrower in scope, focusing on sexual consent. Overall, strategies reproduced rape myths (e.g., stranger-perpetrated assault is common) and positioned potential victims as uniquely responsible for preventing sexual assault—messaging that may be particularly harmful when disseminated by powerful institutions responsible for sexual assault prevention and response. IHEs should assess the utility of risk reduction strategies and, if retained, revise their strategies to counter harmful sexual assault messaging.