Investigating Effective Teaching Standards for Mooc Academicians of Higher Education Institutions in Sindh, Pakistan: An Application of the UTAUT Model

The article describes the research investigating effective teaching standards for MOOC academicians in higher institutions in Sindh, Pakistan, that promote quality education and enhance the online learning landscape which can make it more inclusive for global learners. In this context, a total of 497 responses were collected from MOOC academicians through a survey questionnaire by developing the proposed UTAUT model. Our findings represent the constructs DL, DP, ATM, EE, and FC have a greater impact on the BI. However, the two constructs PE and SI did not show a significant impact on BI. The findings identifying the combination of digital literacy, pedagogical innovation, and positive attitude, were key indicators that influence academician intention regarding the effective use of MOOC platforms and its progress towards quality education in higher institutions in Sindh, Pakistan. The study implication leads to improved academicians teaching standards required and aligned for the teaching design of MOOC and a broad reach for quality education at national and international levels.