Relationship between Corporate Social Responsibility and Financial Performance of RIL
Ever since the emergence of civilization, social behaviour has become an integral part of human life and activities of mankind. The moral, cultural and social behaviour can help one comprehend the aspect of responsibility he has towards various things. The concept of 'survival of the fittest...
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Veröffentlicht in: | Pacific Business Review International 2015-05, Vol.7 (11) |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | Ever since the emergence of civilization, social behaviour has become an integral part of human life and activities of mankind. The moral, cultural and social behaviour can help one comprehend the aspect of responsibility he has towards various things. The concept of 'survival of the fittest' in the competitive business environment demands what is now refined and popularly known as social responsibility. In other word the term Corporate Social Responsibility (CSR) is also defined as the Corporate Conscience, Corporate Citizenship, and Social Performance, Sustainable Responsible Business or only Responsible Business. The objective of the present study is to examine the relationship between CSR and financial performance of RIL Ltd. The study period is 2006-07 to 2011-12. The present study is mainly based on the secondary data. For the evaluation of financial performance various ratios have been used and for the testing of hypothesis and relationship between CSR and financial performance the various statistical tools have been used. The result of the present study shows that there is positive correlation between CSR index and financial performance of RIL Ltd. during the study period but is not significant. |
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ISSN: | 0974-438X |