Analyzing the Impact of Trading Experience on Overconfidence, Self?Attribution and loss-aversion influencing the Investment Decision Making of Individual Investors in Lucknow, Uttar Pradesh

Purpose:-The objective of this study is to examine and analyze the effects of the trading history of individual investors on three distinct behavioral biases: Self-attribution, Overconfidence, and Loss aversion, which play crucial roles in shaping their investment choices. Design/methodology/approach:-Primary data is drawn from a sample of 100 male and female investors who are employed and in the age bracket of 24-60 years—the chosen sample area is in Lucknow, Uttar Pradesh. For hypotheses testing one way, ANOVA is applied on identified variables. Regression analysis is run to identify the impact of behavioral baises on investment decision. For the data reckoning and processing SPSS25 package program is used.