Zmieniająca się rola publiczności w kulturze wobec rozwoju nowych mediów i technologii cyfrowych

The development of new media and digital technologies is transforming everyday life, creating a dynamic and diverse culture of innovation. This has become an integral part of our daily existence, revolutionising the way we engage with culture, transforming us from passive recipients to active content creators, and blurring the traditional boundaries between broadcaster and audience, thereby challenging the notion that the broadcaster and audience have fixed roles that cannot intersect. Consequently, a shift in approach to new media as a space for culture and digital technologies for its creation becomes necessary. The role of the audience in culture is changing, linked to their participation and co-creation of cultural content. The issues concerning the audience’s role, its impact on the creation of new works or cultural events, and how new media and technologies are influencing the development of the audience have become the basis for conducting a qualitative review of the literature and focusing on understanding these issues in two areas of cultural activity – performing arts and visual arts (plastic arts), seeking examples where these phenomena can be observed. This review is inherently qualitative and selective, presenting examples that illustrate the phenomena mentioned.