Perceptual Impact of Corporate Social Responsibility on Upliftment of Rural Households in Punjab

Corporate Social Responsibility (CSR) has emerged as a considerable aid in the development of society in terms of social, environmental, and economic development and as a tool for overall societal upliftment. It has reached people nationwide since it became mandatory under the Companies Act, 2013. The study examines the perceptual impact of CSR programs on the upliftment of rural households in Punjab. This study was conducted using a structured, disguised questionnaire, and the results were analysed using various statistical tools. It was found that the CSR activities had a significant impact, as perceived by the beneficiaries, on the rural households' social, economic, and environmental upliftment. The study concludes that all the aspects of CSR (profit, people, and planet) can be fulfilled through directing more resources towards CSR.