Emerging Reliance Behaviors in Human-AI Text Generation: Hallucinations, Data Quality Assessment, and Cognitive Forcing Functions

In this paper, we investigate the impact of hallucinations and cognitive forcing functions in human-AI collaborative text generation tasks, focusing on the use of Large Language Models (LLMs) to assist in generating high-quality conversational data. LLMs require data for fine-tuning, a crucial step in enhancing their performance. In the context of conversational customer support, the data takes the form of a conversation between a human customer and an agent and can be generated with an AI assistant. In our inquiry, involving 11 users who each completed 8 tasks, resulting in a total of 88 tasks, we found that the presence of hallucinations negatively impacts the quality of data. We also find that, although the cognitive forcing function does not always mitigate the detrimental effects of hallucinations on data quality, the presence of cognitive forcing functions and hallucinations together impacts data quality and influences how users leverage the AI responses presented to them. Our analysis of user behavior reveals distinct patterns of reliance on AI-generated responses, highlighting the importance of managing hallucinations in AI-generated content within conversational AI contexts.