A Sense of Who we Are: How TV Viewing Contributes to Negotiating Couple Identity

A Sense of Who we Are: How TV Viewing Contributes to Negotiating Couple Identity

Despite the increasing importance taken by digital TV in couples' consumption time, no research to date has explored how couples construct, negotiate, and enact their identity through shared (or unshared) TV viewing. Here, Schmitt and Lapostolle discuss how TV viewing contributes to negotiating...

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Bibliographische Detailangaben
Hauptverfasser: Schmitt, Julien, Lapostolle, Mathilde
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Consumption
Couples
Digital broadcasting
Identity
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Beschreibung
Zusammenfassung:Despite the increasing importance taken by digital TV in couples' consumption time, no research to date has explored how couples construct, negotiate, and enact their identity through shared (or unshared) TV viewing. Here, Schmitt and Lapostolle discuss how TV viewing contributes to negotiating couple identity.
ISSN:0098-9258