On Phone and Self: How Smartphones Influence Self-Expression in Choice

On Phone and Self: How Smartphones Influence Self-Expression in Choice

More and more consumers are using smartphones for online shopping. Here, Song and Sela propose that choices made on a smartphone are more self-expressive, compared with identical choices made on a PC. Specifically, when people make a choice on their smartphone, they are more likely to see their choi...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Song, Camilla Eunyoung, Sela, Aner
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Electronic commerce
Smartphones
Technology adoption
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Beschreibung
Zusammenfassung:More and more consumers are using smartphones for online shopping. Here, Song and Sela propose that choices made on a smartphone are more self-expressive, compared with identical choices made on a PC. Specifically, when people make a choice on their smartphone, they are more likely to see their choice as reflective of their unique individuality.
ISSN:0098-9258