To Give or Not to Give: The Roles of Narcissistic Grandiosity and Vulnerability in Gift-Giving

Hsu and Omar investigate how narcissistic grandiosity, vulnerability, and their interplay, collectively impact gift-giving orientations--to what extent consumers find pleasure from gift-giving and from buying gifts as well as a tendency to offer a generous gift that exceed recipient's expectations. They provide further insights regarding the role of narcissistic vulnerability in gift-giving which is underrepresented in the extant literature. Furthermore, they investigate how the interaction between narcissistic grandiosity and vulnerability impacts gift-giving, which is largely neglected in existing studies.