Helping Consumers Consume (Well)

In a speech delivered for the Annual Conference of the Association for Consumer Research, Richins reflects on her career and the importance of consumption in our lives. She discusses the negative perception of marketing and the lack of understanding about the positive impacts of business and our eco...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Richins, Marsha L
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer behavior Consumption Marketing
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!