Helping Consumers Consume (Well)

In a speech delivered for the Annual Conference of the Association for Consumer Research, Richins reflects on her career and the importance of consumption in our lives. She discusses the negative perception of marketing and the lack of understanding about the positive impacts of business and our economic system. She argues that consumer scholars can help consumers consume more effectively by studying non-purchased consumption, avoiding regretted purchases, and understanding the portfolio of goods and services that lead to greater satisfaction and well-being.