Exploding Offers: Consumer Response to Time-Limited Promotional Deals

Exploding Offers: Consumer Response to Time-Limited Promotional Deals

Kim and Haubl research's advances people's understanding of the psychological dynamics that govern consumer response to promotional offers with redemption windows of varying length. It presents and tests a theoretical framework that identifies circumstances under which longer redemption wi...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Kim, Hyoseok, Haubi, Gerald
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Consumers
Sales promotions
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Beschreibung
Zusammenfassung:Kim and Haubl research's advances people's understanding of the psychological dynamics that govern consumer response to promotional offers with redemption windows of varying length. It presents and tests a theoretical framework that identifies circumstances under which longer redemption windows tend to be more effective and ones under which shorter redemption windows tend to be more effective.
ISSN:0098-9258