As Wages Increase, Do People Work More or Less? A Wage Frame Effect

As Wages Increase, Do People Work More or Less? A Wage Frame Effect

Marketing problems evolve as the market evolves. As new technologies and platforms like Uber become prominent, firms need to make pricing decisions for a variety of users, including both traditional consumers such as Uber riders and non-traditional consumers such as Uber drivers. Here, Shen and Hirs...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Shen, Luxi, Hirshman, Samuel
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumers
Decision making
Marketing
Technology
Wages & salaries
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Beschreibung
Zusammenfassung:Marketing problems evolve as the market evolves. As new technologies and platforms like Uber become prominent, firms need to make pricing decisions for a variety of users, including both traditional consumers such as Uber riders and non-traditional consumers such as Uber drivers. Here, Shen and Hirshman's research focuses on non-traditional consumers and studies a unique pricing problem--how to communicate a wage change to strategically affect work supply.
ISSN:0098-9258