La ideología de género y el ascenso de La Libertad Avanza en Argentina. A 100 días de gobierno

This article analyzes the place and singularity of gender representations in the rise of Javier Milei and La Libertad Avanza (LLA) as a disruptive force for the Argentine scene and in the motley are of regional and international far right-wingers. With the aim of delineating the singularities of the LLA with respect to gender representations, this article is temporally inscribed in the framework that begins around 2018, with the parliamentary debate for the legalization of abortion, continues with the consolidation of a radical right that is configured around the so-called "gender ideology" and ends with the first months of LLA's government. For this purpose, we review the discourses facing the issues of gender and sexuality, knotted with the positions vis-à-vis the State and feminism. Through a qualitative strategy of discourse analysis, we recovered journalistic notes, interviews, campaign speeches, the presidential inauguration speech and the opening speech of the legislative sessions, journalistic interventions, presidential conferences, as well as interactions in the media and social networks. In this path, also some of the initial steps allow analyzing the singularity of the radicalization he represents in the right-wing camp. The article shows how the "gender ideology" was nodal in a first instance of de-marginalization of radical conservatism and is substantiated in the presidential campaign and in the first months of government. The conclusion is that the emergence of LLA and the growth of Javier Milei in Argentine politics is overwhelming in his rise and arrival to the presidency as an outsider, and is partly explained by the reactionary power of the association between gender, Marxism and socialism. By questioning the politics of equality and recognition, the libertarian experience connotes the performativity of the association between "gender ideology" and cultural Marxism from a specificity that it inscribes in Argentine history as the "caste model" and links the State as a problem.