Risk management for the development of cow’s milk kefir industry in the Jember District

One of the superior agrotechnopreneurship products in the Jember District is cow’s milk kefir. Agrotechnopreneurship development faces risks as a business activity because of unknowns that may arise. This research aims to manage risk in the growth of cow’s milk kefir agrotechnopreneurship so that it can guide those in the Jember District in building their businesses. The methods used for risk management in this study include interview and observation for risk identification, Failure Mode Effect Analysis (FMEA) for risk assessment, fishbone diagram for risk evaluation, and the Analytical Hierarchy Process (AHP) for risk mitigation. The research results show 12 potential risks, some very serious, associated with the agrotechnopreneurship development of cow’s milk kefir in the Jember District. Based on the criticality analysis, four main risks have been identified in the development of cow’s milk kefir agrotechnopreneurship, including the limited capacity of human resources to apply new technology, the constrained product sales area, the low sales value, and the variable availability of fresh milk. Human factors, methods, facilities, and the environment are all considered when evaluating the root causes of risk. This research produces follow-up recommendations that can be used as a strategy reference in developing the cow’s milk kefir industry in Jember District. Risk mitigation results showed several strategies that can be applied: attending training on cow’s milk production technology, working with product delivery service providers, assuring product quality with product certification, and establishing partnerships with dairy farmers.