49‐5: Invited Paper: Innovative Systems Approach to Reduce Power for High‐Bright LCD Digital Signage

Sustainability is not just a buzzword, but a real and increasing requirement for outdoor advertisers, media companies and network operators. This paper describes a systems approach to make incremental efficiency improvements to components of large‐format, high‐bright LCD displays. The result is a quantum leap in LCD power efficiency, creating a low‐power LCD display system that consumes only 1/3 to 1/2 the power of conventional high‐bright LCDs in the 55”‐86” range. The result is not only lower power, but also reduced heat, longer life, and little or no compromises in optical quality or cost.