Modelo de gestión del conocimiento para mejorar la calidad del servicio en empresas comercializadoras

Modelo de gestión del conocimiento para mejorar la calidad del servicio en empresas comercializadoras

This article presents the design of a knowledge management model to improve the quality of service in marketing companies specifically and as a case of use of shelled corn. To do this, it began with the definition of the key concepts, followed by the contextualization of the company, in which throug...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação 2024-04 (E68), p.656-667
Hauptverfasser: Barrera, Andrea Natalia Cely, García, Víctor Hugo Medina
Format: Artikel
Sprache:spa
Schlagworte:
Dynamic models
Knowledge management
Marketing
Quality of service
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page 667
container_issue E68
container_start_page 656
container_title RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação
container_volume
creator Barrera, Andrea Natalia Cely
García, Víctor Hugo Medina
description This article presents the design of a knowledge management model to improve the quality of service in marketing companies specifically and as a case of use of shelled corn. To do this, it began with the definition of the key concepts, followed by the contextualization of the company, in which through a survey it was possible to define the customers' perception of the service and the parameters of the initial management model of the company, company. [...]with the information obtained and based on the GC-U Model (Rodriguez, 2015), the dynamic knowledge management model for the marketer and its evaluation indicators was designed. Keywords: Service quality, marketing company, knowledge management, dynamic model, satisfaction. 1.
format Article
fullrecord <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_journals_3085715283</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>3085715283</sourcerecordid><originalsourceid>FETCH-proquest_journals_30857152833</originalsourceid><addsrcrecordid>eNqNjU0KwjAUhLNQsGjv8MB1oT-2tmtR3LhzXx7Jq6SkeTVpXXgtj-DFDOIBnM0MzDfMQkRZtauSpm7KlYi979OgMi2aOo9Ed2FFhkER3MhP-v2yIRuQbFnqQZOdGEZ0CAP17NCBQZBotEL1BT25h5aagSzQMDry6MN6ICd1wJ6owspvxLJD4yn--VpsT8fr4ZyMju9zOG57np0NVVukdbnPyrwuiv-oD2n9SFU</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>3085715283</pqid></control><display><type>article</type><title>Modelo de gestión del conocimiento para mejorar la calidad del servicio en empresas comercializadoras</title><source>Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals</source><creator>Barrera, Andrea Natalia Cely ; García, Víctor Hugo Medina</creator><creatorcontrib>Barrera, Andrea Natalia Cely ; García, Víctor Hugo Medina</creatorcontrib><description>This article presents the design of a knowledge management model to improve the quality of service in marketing companies specifically and as a case of use of shelled corn. To do this, it began with the definition of the key concepts, followed by the contextualization of the company, in which through a survey it was possible to define the customers' perception of the service and the parameters of the initial management model of the company, company. [...]with the information obtained and based on the GC-U Model (Rodriguez, 2015), the dynamic knowledge management model for the marketer and its evaluation indicators was designed. Keywords: Service quality, marketing company, knowledge management, dynamic model, satisfaction. 1.</description><identifier>ISSN: 1646-9895</identifier><language>spa</language><publisher>Lousada: Associação Ibérica de Sistemas e Tecnologias de Informacao</publisher><subject>Dynamic models ; Knowledge management ; Marketing ; Quality of service</subject><ispartof>RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação, 2024-04 (E68), p.656-667</ispartof><rights>2024. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784</link.rule.ids></links><search><creatorcontrib>Barrera, Andrea Natalia Cely</creatorcontrib><creatorcontrib>García, Víctor Hugo Medina</creatorcontrib><title>Modelo de gestión del conocimiento para mejorar la calidad del servicio en empresas comercializadoras</title><title>RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação</title><description>This article presents the design of a knowledge management model to improve the quality of service in marketing companies specifically and as a case of use of shelled corn. To do this, it began with the definition of the key concepts, followed by the contextualization of the company, in which through a survey it was possible to define the customers' perception of the service and the parameters of the initial management model of the company, company. [...]with the information obtained and based on the GC-U Model (Rodriguez, 2015), the dynamic knowledge management model for the marketer and its evaluation indicators was designed. Keywords: Service quality, marketing company, knowledge management, dynamic model, satisfaction. 1.</description><subject>Dynamic models</subject><subject>Knowledge management</subject><subject>Marketing</subject><subject>Quality of service</subject><issn>1646-9895</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2024</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNqNjU0KwjAUhLNQsGjv8MB1oT-2tmtR3LhzXx7Jq6SkeTVpXXgtj-DFDOIBnM0MzDfMQkRZtauSpm7KlYi979OgMi2aOo9Ed2FFhkER3MhP-v2yIRuQbFnqQZOdGEZ0CAP17NCBQZBotEL1BT25h5aagSzQMDry6MN6ICd1wJ6owspvxLJD4yn--VpsT8fr4ZyMju9zOG57np0NVVukdbnPyrwuiv-oD2n9SFU</recordid><startdate>20240401</startdate><enddate>20240401</enddate><creator>Barrera, Andrea Natalia Cely</creator><creator>García, Víctor Hugo Medina</creator><general>Associação Ibérica de Sistemas e Tecnologias de Informacao</general><scope>3V.</scope><scope>7XB</scope><scope>8AL</scope><scope>8FE</scope><scope>8FG</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ARAPS</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BFMQW</scope><scope>BGLVJ</scope><scope>CCPQU</scope><scope>CLZPN</scope><scope>DWQXO</scope><scope>GNUQQ</scope><scope>HCIFZ</scope><scope>JQ2</scope><scope>K7-</scope><scope>M0N</scope><scope>P5Z</scope><scope>P62</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope></search><sort><creationdate>20240401</creationdate><title>Modelo de gestión del conocimiento para mejorar la calidad del servicio en empresas comercializadoras</title><author>Barrera, Andrea Natalia Cely ; García, Víctor Hugo Medina</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_journals_30857152833</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>spa</language><creationdate>2024</creationdate><topic>Dynamic models</topic><topic>Knowledge management</topic><topic>Marketing</topic><topic>Quality of service</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Barrera, Andrea Natalia Cely</creatorcontrib><creatorcontrib>García, Víctor Hugo Medina</creatorcontrib><collection>ProQuest Central (Corporate)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Computing Database (Alumni Edition)</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Technology Collection</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Advanced Technologies &amp; Aerospace Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Continental Europe Database</collection><collection>Technology Collection</collection><collection>ProQuest One Community College</collection><collection>Latin America &amp; Iberia Database</collection><collection>ProQuest Central Korea</collection><collection>ProQuest Central Student</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Computer Science Collection</collection><collection>Computer Science Database</collection><collection>Computing Database</collection><collection>Advanced Technologies &amp; Aerospace Database</collection><collection>ProQuest Advanced Technologies &amp; Aerospace Collection</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><jtitle>RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Barrera, Andrea Natalia Cely</au><au>García, Víctor Hugo Medina</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Modelo de gestión del conocimiento para mejorar la calidad del servicio en empresas comercializadoras</atitle><jtitle>RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação</jtitle><date>2024-04-01</date><risdate>2024</risdate><issue>E68</issue><spage>656</spage><epage>667</epage><pages>656-667</pages><issn>1646-9895</issn><abstract>This article presents the design of a knowledge management model to improve the quality of service in marketing companies specifically and as a case of use of shelled corn. To do this, it began with the definition of the key concepts, followed by the contextualization of the company, in which through a survey it was possible to define the customers' perception of the service and the parameters of the initial management model of the company, company. [...]with the information obtained and based on the GC-U Model (Rodriguez, 2015), the dynamic knowledge management model for the marketer and its evaluation indicators was designed. Keywords: Service quality, marketing company, knowledge management, dynamic model, satisfaction. 1.</abstract><cop>Lousada</cop><pub>Associação Ibérica de Sistemas e Tecnologias de Informacao</pub><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 1646-9895
ispartof RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação, 2024-04 (E68), p.656-667
issn 1646-9895
language spa
recordid cdi_proquest_journals_3085715283
source Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals
subjects Dynamic models
Knowledge management
Marketing
Quality of service
title Modelo de gestión del conocimiento para mejorar la calidad del servicio en empresas comercializadoras
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-08T03%3A00%3A55IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Modelo%20de%20gesti%C3%B3n%20del%20conocimiento%20para%20mejorar%20la%20calidad%20del%20servicio%20en%20empresas%20comercializadoras&rft.jtitle=RISTI%20:%20Revista%20Ib%C3%A9rica%20de%20Sistemas%20e%20Tecnologias%20de%20Informa%C3%A7%C3%A3o&rft.au=Barrera,%20Andrea%20Natalia%20Cely&rft.date=2024-04-01&rft.issue=E68&rft.spage=656&rft.epage=667&rft.pages=656-667&rft.issn=1646-9895&rft_id=info:doi/&rft_dat=%3Cproquest%3E3085715283%3C/proquest%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=3085715283&rft_id=info:pmid/&rfr_iscdi=true