Modelo de gestión del conocimiento para mejorar la calidad del servicio en empresas comercializadoras

This article presents the design of a knowledge management model to improve the quality of service in marketing companies specifically and as a case of use of shelled corn. To do this, it began with the definition of the key concepts, followed by the contextualization of the company, in which through a survey it was possible to define the customers' perception of the service and the parameters of the initial management model of the company, company. [...]with the information obtained and based on the GC-U Model (Rodriguez, 2015), the dynamic knowledge management model for the marketer and its evaluation indicators was designed. Keywords: Service quality, marketing company, knowledge management, dynamic model, satisfaction. 1.