The Role of Demographic Changes and Digitalization in Eco-Innovations and Their Effects on the Growth of Companies

This research explores the role of demographic changes and digitalization in fostering eco-innovations and their subsequent effects on company growth. Employing a quantitative approach, the study investigates how shifts in demographics and the adoption of digital technologies influence eco-innovativ...

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Veröffentlicht in:Sustainability 2024-07, Vol.16 (14), p.6203
Hauptverfasser: Antončič, Jasna Auer, Hojnik, Jana, Ruzzier, Mitja, Ruzzier, Maja Konečnik, Soltwisch, Brandon
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Sprache:eng
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Zusammenfassung:This research explores the role of demographic changes and digitalization in fostering eco-innovations and their subsequent effects on company growth. Employing a quantitative approach, the study investigates how shifts in demographics and the adoption of digital technologies influence eco-innovative practices across companies. The findings reveal that demographic changes are driving the adoption of various eco-innovations, which indirectly contributes to company growth. Additionally, digitalization shows a significant positive relationship with organizational eco-innovations, but its impact on product and process innovations is less pronounced. These results underscore the importance of both demographic factors and strategic digitalization in promoting eco-innovations that yield environmental and economic benefits. This research addresses a crucial gap in the existing literature by uncovering how demographic and digital changes influence eco-innovation and growth, specifically within the context of Slovenian enterprises.
ISSN:2071-1050
2071-1050
DOI:10.3390/su16146203