The Impact of Large Versus Small Menu Size on Calorie Estimation

This abstract summarizes a research study on the impact of menu size on consumers' calorie estimations and its consequences for their food choices. The study aims to fill the gap in understanding how the number of options on a menu affects consumers' calorie estimations. Four studies were...

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Bibliographische Detailangaben
Hauptverfasser: Kim, Junghyun, Lee, Yong Kyu, Herr, Paul
Format: Tagungsbericht
Sprache:eng
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Zusammenfassung:This abstract summarizes a research study on the impact of menu size on consumers' calorie estimations and its consequences for their food choices. The study aims to fill the gap in understanding how the number of options on a menu affects consumers' calorie estimations. Four studies were conducted, manipulating menu size by presenting a sandwich menu with different numbers of options. Participants were asked to estimate the caloric content of a target item. The results showed that participants provided with a menu with more items estimated a higher calorie content of the target item than those given a menu with fewer items. This estimation bias was found regardless of the perceived healthiness of the target item. The study also examined the underlying process of the menu size effect on calorie estimations and found that a subjective range of calorie estimates for the menu and the average calorie content sequentially mediated the impact of menu size on calorie estimation. Furthermore, the study found that the actual calorie content of participants' food choices was lower when chosen from a large menu compared to a small menu. Overall, the findings suggest that the number of options on a menu systematically influences consumers' calorie estimations and food choices.
ISSN:0098-9258