Attentional Breadth Affects In-Store Exploration and Unplanned Purchasing

Maximizing shoppers' in-store travel has become an important strategy to trigger unplanned purchasing (Gilbride, Inman, and Stilley 2015; Hui et al. 2013) because longer in-store travel exposes shoppers' to relatively more products which may remind about forgotten needs or may even evoke n...

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Bibliographische Detailangaben

Hauptverfasser:	Streicher, Mathias, Estes, Zachary, Büttner, Oliver
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Purchasing Retail stores
Online-Zugang:	Volltext
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