Attentional Breadth Affects In-Store Exploration and Unplanned Purchasing

Attentional Breadth Affects In-Store Exploration and Unplanned Purchasing

Maximizing shoppers' in-store travel has become an important strategy to trigger unplanned purchasing (Gilbride, Inman, and Stilley 2015; Hui et al. 2013) because longer in-store travel exposes shoppers' to relatively more products which may remind about forgotten needs or may even evoke n...

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Bibliographische Detailangaben
Hauptverfasser: Streicher, Mathias, Estes, Zachary, Büttner, Oliver
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Consumers
Purchasing
Retail stores
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Beschreibung
Zusammenfassung:Maximizing shoppers' in-store travel has become an important strategy to trigger unplanned purchasing (Gilbride, Inman, and Stilley 2015; Hui et al. 2013) because longer in-store travel exposes shoppers' to relatively more products which may remind about forgotten needs or may even evoke new ones (Inman, Winer and Ferraro 2009). No research has, however, addressed the role of attentional breadth in shaping store exploration and unplanned purchasing.
ISSN:0098-9258