From Country-of-Origin (COO) to Country-of-Consumption (COC): The Institutional Journey of Consumer Trust in Food
This study finds that multiple Country-of-origin cues collectively contribute to building trust in food through institutional food regulation of each country involved in the globalised food provisioning. Country-of-consumption is newly identified as equally important in trust building while a gap of...
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| creator | Gan, Caixia Conroy, Denise M Lee, Michael S W |
| description | This study finds that multiple Country-of-origin cues collectively contribute to building trust in food through institutional food regulation of each country involved in the globalised food provisioning. Country-of-consumption is newly identified as equally important in trust building while a gap of trust may exist between countries of different food regulations. |
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| fulltext | fulltext |
| identifier | ISSN: 0098-9258 |
| ispartof | Advances in consumer research, 2018, Vol.46, p.398-401 |
| issn | 0098-9258 |
| language | eng |
| recordid | cdi_proquest_journals_3084482200 |
| source | Business Source Complete |
| subjects | Consumer behavior Consumption Culture Food Trust |
| title | From Country-of-Origin (COO) to Country-of-Consumption (COC): The Institutional Journey of Consumer Trust in Food |
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