From Country-of-Origin (COO) to Country-of-Consumption (COC): The Institutional Journey of Consumer Trust in Food

From Country-of-Origin (COO) to Country-of-Consumption (COC): The Institutional Journey of Consumer Trust in Food

This study finds that multiple Country-of-origin cues collectively contribute to building trust in food through institutional food regulation of each country involved in the globalised food provisioning. Country-of-consumption is newly identified as equally important in trust building while a gap of...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Gan, Caixia, Conroy, Denise M, Lee, Michael S W
Format: Tagungsbericht
Sprache:eng
Schlagworte:
Consumer behavior
Consumption
Culture
Food
Trust
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Beschreibung
Zusammenfassung:This study finds that multiple Country-of-origin cues collectively contribute to building trust in food through institutional food regulation of each country involved in the globalised food provisioning. Country-of-consumption is newly identified as equally important in trust building while a gap of trust may exist between countries of different food regulations.
ISSN:0098-9258