School choice in an information desert : A multimodal website analysis of vocational education offerings

Australian schooling is characterised by high levels of choice and competition, and education policymaking promotes the dissemination of information to assist families to choose a school. The aim of this study is to examine whether current information sharing is adequate for informing school choice for young people seeking vocational education and training (VET) opportunities. We examined secondary school websites in Western Australia, a state that is experiencing severe skills shortages, to ascertain the nature and extent to which information about VET in secondary schools is publicly available. Our findings showed that information about VET programs is largely invisible on school websites, as well as on the state jurisdiction's website (Department of Education WA, n.d.).