Reflecting on asynchronous internet mediated focus groups for researching culturally sensitive issues

Internet-mediated focus groups (FGs) have become a feature of qualitative research over the last decade; however, their use within social sciences has been adopted at a slower pace than other disciplines. This paper considers the advantages and disadvantages of internet-mediated FGs and reflects on...

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Veröffentlicht in:International journal of social research methodology 2021-09, Vol.24 (5), p.553-565
Hauptverfasser: MacNamara, Noirin, Mackle, Danielle, Trew, Johanne Devlin, Pierson, Claire, Bloomer, Fiona
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Sprache:eng
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Zusammenfassung:Internet-mediated focus groups (FGs) have become a feature of qualitative research over the last decade; however, their use within social sciences has been adopted at a slower pace than other disciplines. This paper considers the advantages and disadvantages of internet-mediated FGs and reflects on their use for researching culturally sensitive issues. It reports on an innovative study, which utilised text-based asynchronous internet-mediated FGs to explore attitudes to abortion, and abortion as a workplace issue. The authors identify three key elements of text-based asynchronous online FGs as particularly helpful in researching culturally sensitive issues - safety, time and pace. The authors demonstrate how these elements, integral to the actual process, contributed to 'opinion change/evolution' and challenged processes of stigmatisation centred on over-simplification, misinformation as to the incidence of a culturally sensitive issue in a population, and discrimination.
ISSN:1364-5579
1464-5300
DOI:10.1080/13645579.2020.1857969