Uso de tecnologías para la creación de nuevos servicios híbridos, basados en ejercicio físico, para mejorar la salud de los trabajadores: un estudio de caso

The COVID-19 pandemic brought teleworking into the spotlight due to the limitations of containing the spread of the virus, while compulsory confinement increased the proportion of sedentary or obese workers, and problems of work-related stress or anxiety. To mitigate these effects, workers should, among other things, engage in physical exercise and take care of their nutrition, and it is the responsibility of companies to facilitate this. The aim of this study is to analyse the impact on physical health and well-being of a new hybrid pilot service (face-to-face-online) in a sports centre, evaluating its effectiveness. The methodology used was quantitative, using validated measurement tools such as the reduced IPAQ, SF36, electrical bioimpedance, dynamometer, VO2 max, or abdominal waist. The sample . = 44 workers who completed the programme, 45.5% were men and 54.5% women. Data were analysed using SPSS v28. The results show that the hybrid programme works as it improved physical activity patterns, metabolic expenditure, as well as all physical and anthropometric variables, which all improved in a statistically significant way (. < .05). The hybrid programme has proved to be effective, achieving improvements in all the variables analysed and demonstrating the advantages it offers to clients, nutritionists, trainers and companies. These new hybrid programmes can improve revenues in sports companies after such a difficult period as the pandemic and post-pandemic. Moreover, such hybrid services can help to improve the well-being of workers. In practical terms, the new hybrid service is an interesting service to be marketed and with a good chance of success.