Serve More Customers With Inclusive Product Design

Businesses have an opportunity, and a responsibility, to widen their lenses when considering whom their products are designed for. Inclusive product design aims to facilitate a match between the product and a diverse set of users, which can cultivate wins for the business, customers, and society in the process. Even small acts of attentiveness can yield significant results by making products usable by a larger population. Inclusive product design starts by understanding and considering the many dimensions of identity. Here, Patrick and Shulman shares questions to empower teams to design products for more diverse populations.