Improved Twitter Virality Prediction using Text and RNN-LSTM

The matter of influence and virality in social media has been studied since the popularity explosion of these platforms. A gargantuan amount of news and political messaging transits through Twitter every second, making it a formidable force for the propagation of information. In order to stay compet...

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Veröffentlicht in:International Journal of Combinatorial Optimization Problems and Informatics 2021-09, Vol.12 (3), p.50-62
Hauptverfasser: Maldonado-Sifuentes, Christian E., Sidorov, Grigory, Kolesnikova, Olga
Format: Artikel
Sprache:eng
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Zusammenfassung:The matter of influence and virality in social media has been studied since the popularity explosion of these platforms. A gargantuan amount of news and political messaging transits through Twitter every second, making it a formidable force for the propagation of information. In order to stay competitive, traditional media needs to participate in these platforms and attain influence. We propose a method to predict the influence of news tweets. To this end we use several thousand tweets to train a RNN-LSTM to classify news tweets as influential or not influential using a corpus of 5000 automatically labeled tweets according to their influence. Our method reaches an F1 of 0.83, while training and classifying in under 300 seconds.
ISSN:2007-1558
2007-1558
DOI:10.61467/2007.1558.2021.v12i3.232