Comparative Performance of Organisational Strategies in Nigerian Telecommunication Industry: Miles & Snow and Porter’s Strategic Views

Many organisations have employed strategies that could enable them to survive and be competitive, but most of them used inappropriate and sometime ineffective strategies that have failed to solve perceived problems. This study therefore is aimed at examining the comparative performance improvement management for Nigeria Telecommunication Industry, using Miles & Snow and Porter s Strategic approach. The study employed survey research design. Two sampling techniques were used which were judgemental and stratified sampling techniques. The study focused on four major service providers in the industry. 377 copies of questionnaire were administered to the respondents who are management staff of the selected telecom firms. The hypotheses were tested with analysis of variance and Scheffe test to make multiple comparison. It was found that there is a significant difference between Miles and Snow strategies in the Nigerian telecommunication. Also, there is statistically significant difference in performance of selected Telecommunication companies in favour of those that are using product differentiation. The study concluded that the effectiveness of Mile and Snow's competitive strategy in the Nigerian telecommunications industry was shown to be effective. It also demonstrated that, in comparison to other methods, analyser strategies have less substantial influence. In order to enhance their performance, the study suggested that telecommunications businesses use prospector, defender, and reactor tactics. Furthermore, organisations should leverage on their core competence, resources uniqueness and product differentiation to combine and implement strategies that will give them competitive edge.