One-Stop Campaigns: How Generative AI Is Transforming Digital Advertising

Interview with Adam Singolda, Founder and CEO of Taboola GenAI has a deep impact on marketing and on the advertising industry in particular. Will advertising agencies soon be obsolete because Al-created ads achieve better performance? With massive scale, unique content consumption data and world-cla...

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Veröffentlicht in:NIM Marketing Intelligence Review 2024-05, Vol.16 (1), p.56-61
1. Verfasser: Heitmann, Mark
Format: Artikel
Sprache:eng
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Zusammenfassung:Interview with Adam Singolda, Founder and CEO of Taboola GenAI has a deep impact on marketing and on the advertising industry in particular. Will advertising agencies soon be obsolete because Al-created ads achieve better performance? With massive scale, unique content consumption data and world-class AI technology, we help thousands of advertisers reach their audiences with compelling native ads in a brand-safe environment when consumers are most open for discovery. The more you use conversion data and information about campaigns that worked for certain businesses or advertisers with real users, the bigger your advantage.
ISSN:2627-4957
2628-166X