STORYTELLING IN THE FIELD WITH SEA GRANT'S SCIENCE COMMUNICATORS

Communicating science is a core component of the Sea Grant model. Telling compelling stories that convey accurate and balanced information in an interesting manner is key to these communications efforts and to achieving the organization's overall goal of an engaged public and decision-makers. This article outlines and highlights best practices for some of the most commonly used storytelling mediums: narrative writing, photography and video, and podcasts. The importance of conducting first-hand reporting, placing a narrative focus on people, and taking time to formulate a thoughtful and strategic communications approach are key takeaways.