Food Neophobia Amongst Young Malaysians - Understanding Young Malaysian Perceptions of Novel Foods Concerning Individual Demographic Backgrounds
Originality/value: This study examines food neophobia based on the demographic background among young Malaysians.
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| Veröffentlicht in: | Global business and management research 2024-04, Vol.16 (2S), p.989-997 |
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| container_end_page | 997 |
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| container_issue | 2S |
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| container_title | Global business and management research |
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| creator | Adzahar, Khairul Azfar Jamaludin, Mohd Fazil Saharan, Mohd Shafiz Ghani, Rosmaiza Abdul Antara, Purnomo M |
| description | Originality/value: This study examines food neophobia based on the demographic background among young Malaysians. |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1947-5667 |
| ispartof | Global business and management research, 2024-04, Vol.16 (2S), p.989-997 |
| issn | 1947-5667 1947-5667 |
| language | eng |
| recordid | cdi_proquest_journals_3055538246 |
| source | EBSCOhost Business Source Complete; EZB-FREE-00999 freely available EZB journals |
| subjects | Age Demographics Eating behavior Food Food products Gender Market strategy Marketing Marketing research Minority & ethnic groups Older people Perceptions Public health Questionnaires Rural areas Surveys Young adults |
| title | Food Neophobia Amongst Young Malaysians - Understanding Young Malaysian Perceptions of Novel Foods Concerning Individual Demographic Backgrounds |
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